Let’s start off this week with a little walk down memory lane.
I started Hoot & Holler (now Form Floral) on the side of a day job that I was really unhappy in. I didn’t know what I was going to do, but I knew that I needed to leave my position as soon as possible for the sake of my mental health. When I put my notice in at my day job, I really did not have the clientele necessary to take my floral design full time. So, I spent my days marketing my ass off in any way I could think of. I had some leftover flowers from a photoshoot and over lunch with my dad, I decided I would create some small arrangements and deliver them to businesses I hoped to work with someday.
One of the places I dropped an arrangement was the Madewell in the Scottsdale Fashion Square Mall. From that small introduction would grow so many beautiful relationships I can hardly believe it. One of those relationships was with Liz who dropped us a line shortly after she had a ring on her finger.